Are you part of a dominant tribe?
Written By Zoe Camper, Las Vegas Welcome to The RSA’s Augmented Society thematic network. When you have time to look up from your hectic life to see what technology has changed, it might be too late. You will be living a life controlled by data driven systems that match you and your activities with the actions and wants of a prevailing dominant tribe. Everything you see, hear, touch or taste will have been augmented. Will you fit in? Will you be an outcast? At CES in Las Vegas this year Ginni Rometty, current chair, president, and CEO of IBM, said that only 1% of the data that is possible to collect has been collected, that is an incredible thing to consider. We are having to adjust the scale that we use to imagine the world in 5 years’ time to the one Ginni is seeing. It is disturbing, hard to digest in terms of impact and I am compelled to explore and question what that future holds for society as a whole. Society has undergone many step changes but this is different