Creativity Is A New Formula For Life - Exhibition 2025

Creativity Is A New Formula for Life is the fourth major initiative by Zoe Camper (co-founder and co-lead) and Julie Samuels (co-lead) of the Augmented Society RSA Thematic Network. Continuing their mission to connect creative thinkers from around the world, both RSA Fellows and non-Fellows, this project was born out of conversations following the success of their 2021 education paper, An Opportunity to Reimagine Learning.

June 16 - Sept 12, 2025 8:30 a.m – 6:30 p.m (PT) Tuesday – Friday, Historic Fifth Street School 401 S. Fourth St., Las Vegas, Nevada, 89101, USA. 

Opening Reception - Wednesday, June 18, 5-7pm - ALL WELCOME!

Founders and Creators  - The Augmented Society Network augmentedsociety.org An RSA Fellows Network. Zoë Camper FRSA - zoe@slink.net and Julie Samuels FRSA - samuelsjulie@hotmail.com

 As these discussions unfolded, one concern emerged loud and clear: what we value as “essential” in our society is shifting. In the wake of the pandemic, they began to collectively reflect on what it truly means to survive and, more importantly, what it means to thrive.

This project is a response to that moment of reflection. It offers space to explore our shared humanity and ask deeper questions about purpose, creativity, connection, and well-being.

They believe that creative thinking is not optional; it is essential. As the world faces increasingly complex and unpredictable challenges, creativity is one of the most powerful tools we have. It helps us adapt, reimagine, and move forward with resilience.

Creativity is the spark that fuels growth, curiosity, and transformation. It allows us to be agile, responsive, and open to new ideas. It invites us to question the status quo and envision new possibilities for how we live, work, and interact.
This exhibition invites you to explore creativity as a vital life force and to consider how it can shape not just our individual lives, but our shared future.
Let the journey begin.

The Contributors - artists, thinkers and creators from around the world

2025 Exhibition Guided Tours - Book a Tour

2025 Exhibition Highlights in The VAlleRy - Visit The ValleRy 

2024 Exhibition Guide (Download PDF 14Mb) 

See the 2024 iteration of the show in virtual Reality


The RSA 

Enabling people, places and the planet to flourish in harmony. 

We are the RSA. The royal society for the encouragement of arts, manufactures and commerce. Where world-leading ideas are turned into world-changing actions. Our vision is a world where everyone can fulfill their potential and contribute to more resilient, re-balanced and regenerative futures.