Title: Bold and Immersive
Location: California, USA
Creative Experience
“A journey of a thousand miles begins with a single push” — Destructo
Born and raised in the industrial city of Sunderland in the Northeast of England. His early days were often spent in nature, establishing his love for the natural world. As a child of ‘Generation Apollo,’ the NASA moon landings inspired a sense of imagination without limits. As a teenager, he discovered skateboarding: an activity and attitude that immediately captivated his creative passion. These three themes—nature, space exploration, the built environment, and their converging attitudes—have been central to the form and content of the Destructo aesthetic ever since.
In 1995, Destructo emigrated from England to America, leaving Brighton for Southern California to follow his passion for skateboarding and seek new creative inspiration. By 1996, he had founded the iconic skateboard company Destructo Trucks, creating all artwork and product until 2016. In 2011, he formed the creative agency Isograff, where he is currently creative director. Along this journey, Destructo has collaborated with contemporaries such as Shepard Fairey, Jamie Reid, The KLF, Suicidal Tendencies, The Designer’s Republic, Maharishi, Andy Warhol (Foundation), Chaz Bojórquez, and many more artists he considers influential to his own creative path.
Biography and links
Destructo received a formal art education at Sunderland University and Brighton School of Art & Design in England. He was mentored by celebrated luminary minds, including professors: Charlie Holmes, Bruce Brown, and George Hardie. He graduated, achieving the highest academic accolades in art and graphic design. Concurrent with graduation, he received a prestigious Yellow Book – an award recognizing the country’s best graduate art and design each year. Destructo presently lives and works in Southern California. His work fuses an iconic design sensibility with a street art attitude and mixes the counter-cultural ethos of a lifetime of skateboarding with an appreciation of our living world.
In 1995, Destructo emigrated from England to America, leaving Brighton for Southern California to follow his passion for skateboarding and seek new creative inspiration. By 1996, he had founded the iconic skateboard company Destructo Trucks, creating all artwork and product until 2016. In 2011, he formed the creative agency Isograff, where he is currently the creative director