Title: Fast Fashion's Impact on Creativity
Creativity 3.0 Fast fashion's impact on Creativity
These pieces explore the purpose and environmental impact that synthetic materials have in the clothing industry. The work was created from cheap scraps of fabric, which is a reference to the current clothing industry that sacrifices craftsmanship, quality, and individuality for a profit margin. Now we are starting to embrace vintage and second hand fashion, can this lead to a shift consumer patterns where people prioritise the environment and artistry over trends and profits Inspired by a brief called circles set by Dutch artist Maarte Folkeringa, The creative process involved experimenting with traditional fabric techniques including shibori, pleating and draping, a time consuming process using objects and heat, which produced interesting shapes and patterns.
Creativity 1.0/2.0
The Garden Creativity can thrive in even the most innocuous of commercial settings. Collaborating with our commercial partner Downs Solicitors we helped develop creative ideas for them to better take ownership of their social and environmental impact on their clients and the wider community. The heritage garden at Downs’ Dorking office continues that legacy of community connection, not through overt marketing, but through shared space. Starting with 300m2 of outdoor space we restored the listed historic garden back to its former glory alongside collating historical archives of their presence in Dorking and Surrey through the last 190 years, cementing their commitment to Arts, Heritage, and Environment. Combining a love for heritage and arts, the project has taken many different forms, from the start of the living art installation, through to printmaking, photography, film, and textiles. The garden has had several hundred visitors and is opening its doors as part of the National Open Garden Scheme. The Solicitors have also been entered for a Legal Customer services award based on their restoration of the garden and connection to the community.
Location: London, UK
Creative Experience
Combining a love for heritage and arts, the creativity project has taken many different forms, from the start of the living art installation, through to printmaking, photography, film, and textiles. As somebody who spends a large percentage of the day designing in pixels and lines of code, it has been refreshing to approach my creative projects from many different perspectives. The creativity project has allowed me to adopt my artist persona and explore elements of the project in different mediums including garden design, printmaking and japanese textile techniques.
Biography and links
I am a keen photographer, printmaker and textile artist with a BA Hons degree in Design, Arts, and Media. I am an experienced UX and product manager with a track record of success working with businesses to ensure they meet their users needs to make a greater impact online. Over 25+ years of industry experience working with major brands such as Virgin Atlantic, MTV BBC, ITV and Colgate Palmolive. In 2006 I was a founder member of ThinkMonkeys.com Ltd, a digital design company specialising in website development and cyber security I also work as an apprentice gardener, currently being mentored by Rachel Newson of Bloom Room Gardens
https://www.instagram.com/dawnmitchell
2025 - Title: Creativity 3.0: Fast Fashion's Impact On Creativity
- Mayor's Gallery, Las Vegas, US (Work on display: IRL)
- The Hive, Worcestershire, UK (Work on display: IRL & VR gallery)
- RSA House, London, UK (Work on display: VR gallery)