Title: Fast Fashion's Impact on Creativity
These pieces explore the purpose and environmental impact that synthetic materials have in the clothing industry. The work was created from cheap scraps of fabric, which is a reference to the current clothing industry that sacrifices craftsmanship, quality, and individuality for a profit margin. Now we are starting to embrace vintage and second hand fashion, can this lead to a shift consumer patterns where people prioritise the environment and artistry over trends and profits Inspired by a brief called circles set by Dutch artist Maarte Folkeringa, The creative process involved experimenting with traditional fabric techniques including shibori, pleating and draping, a time consuming process using objects and heat, which produced interesting shapes and patterns.
Location: London, UK
Creative Experience
As somebody who spends a large percentage of the day designing in pixels and lines of code, it has been refreshing to approach business development from a different creative perspective. The project has allowed me to adopt my artist persona and explore elements of the project in different mediums. Being able to create an environment utilising physical strength, and different tools, and working in different weather conditions using nature as canvas has allowed me to appreciate the elements of discovery and surprise that come part and parcel in garden design. This is in stark contrast to my usual prescriptive design process. Combining a love for heritage and arts, the project has taken many different forms, from the start of the living art installation, through to printmaking, photography, film, and textiles.
Biography and links
I am an experienced UX and product manager with a track record of success working with businesses to ensure they meet their users needs to make a greater impact online. Over 25+ years of industry experience working with major brands such as Virgin Atlantic, MTV, BBC, ITV, and Colgate Palmolive. My interests lie in Human Computer Interaction and the study of how people access and engage online.
I have been a BBC Upfront Trainer and have also mentored Degree Students at Brighton University and the University of West London. In 2006, I was a founder member of ThinkMonkeys.com Ltd, a digital design company specialising in website development and marketing using open-source CMS solutions. I am a keen photographer, printmaker, and textile artist with a BA Hons degree in Design, Arts, and Media. I also work as an apprentice gardener, currently being mentored by Rachel Newson of Bloom Room Gardens.
https://www.instagram.com/dawnmitchell
2025 - Title: Fast Fashion's Impact On Creativity
- Mayor's Gallery, Las Vegas, US (Work on display: IRL)
- The Hive, Worcestershire, UK (Work on display: IRL & VR gallery)
- RSA House, London, UK (Work on display: VR gallery)