In 2025, RSA US Augmented Society’s fellows-led network helped shape a landmark year for creative exploration, collective imagination, and human-centred innovation. At the forefront of this energy was the Creativity Is a New Formula for Life exhibition in Las Vegas, an ambitious multimedia experience co-led by Zoë Camper FRSA and Julie Samuels FRSA.
Bringing together 32 international artists, technologists, and thinkers, the exhibition invited audiences to reconsider creativity not as a luxury, but as an essential force for personal and societal flourishing.
Through painting, sound, animation, photography, poetry, and collaborative digital work, the exhibition created a space where connection felt palpable and possibility was made visible. It served as both a celebration and a provocation, asking how creativity can help us navigate uncertainty, strengthen communities, and deepen our understanding of what it means to live well in an increasingly digital age. This work resonated far beyond the gallery walls.
In the same year, Samuels and Camper contributed “Creativity: A New Formula for Life?” to the academic book Society and Technology: Promoting Well-Being in a Digital Age. Their chapter explored creativity as a vital capacity for resilience, meaning-making, and ethical engagement with emerging technologies. By grounding scholarly inquiry in real-world practice, they demonstrated how creativity can elevate human well-being and enrich our shared future. Together, the exhibition and the publication reflect a powerful truth: creativity is one of our most renewable human resources. When nurtured, individually and collectively, it opens pathways to hope, agency, and new forms of connection that strengthen the fabric of society.
2026 brings new opportunities as we move our work away from the network format and into an intiative lead approach to promoting the importance of creativity in all our lives. We will be working in our new roles as RSA Fellowship Concillors which brings more support to the work we do representing the Americas and UK/Europe.
