AUDIO GUIDE: Creativity Offers Us A New Formula For Life

byJulie Samuels -



The Hive based in Worcester launched an innovative audio guide to complement the  exhibition "Creativity Offers Us A New Formula For Life 2.0." Visitors were able to easily access the guide by scanning a QR code whilst at the venue, allowing them to delve deeper into the artworks and gain a richer understanding of the creative process behind them. 

Using information provided by the ASN, the audio guide is conveniently hosted on SoundCloud, making it accessible to a wider audience beyond the physical confines of the exhibition space as well as post-exhibition. By offering this digital resource, The Hive enhanced the overall visitor experience and provided a more immersive and informative journey through the exhibition.

Listen to the audio guide






Julie Samuels

Julie has extensive experience teaching and leading degree-level courses in digital media and creative arts, as well as corporate training for clients such as FDM Group Plc. the BBC Academy. She worked for the world's first digital terrestrial television network pay-tv service ITV Digital as an interactive television developer Whilst her career has always been in the creative sector, it has often taken her on a non-practice-based artistic path. Her passion lies in that area. Her first true love, making art, has been rekindled through every opportunity, whether it's for personal enjoyment or shared publicly. Julie’s theoretical research is in the field of social sciences. Her research has been presented at conferences in the UK and internationally, and she has written numerous articles. She is the author of Adoption in the Digital Age: Opportunities and Challenges for the 21st Century (Palgrave Macmillan). Julie holds the position of Honorary Research Fellow at the University of Lincoln, International Business, UK.

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